| June 2012
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The Myth and the LegendIn the early 1980s, a substitute teacher and part-time radio host offered to write for the Noe Valley Voice, then in its formative stages. Steve Steinberg soon saw an additional opportunity and offered to give selling ad space a try. Working with Co-Publisher Jack Tipple, Steve wrote the book on community newspaper advertising in San Francisco, gathering support from an ever-increasing number of local small businesses, professionals, and non-profits. While similar publications were born and soon died, the Voice grew from 16 to 64 pages under Steve’s care.
Now New in Noe Valley
Steve was tenacious in collecting receipts, but won many friends among the business community in Noe Valley. His “bosses”—Tipple and Co-Publisher and Editor Sally Smith—found his dependability to be rock solid, freeing them to craft layouts, edit stories, and pay writers and photographers a respectable sum for their work, which in turn attracted more advertisers.
Setting the Schedule
Steve never missed a deadline. Briefly hospitalized after his car was totaled by a driver running a stop sign on Duncan Street, Steve passed the word that the issue’s bank deposit would be made as planned. A serious surgery sometime later likewise had no effect on his schedule. Once he was even robbed at gunpoint of a sizable pile of checks, but he meticulously shepherded their re-issue and again enabled the Voice to pay its bills in a timely manner.
Mr. Steinberg Has Left the Building
After 30 years of observing this steadfast behavior, we were stunned when Steve announced he intended to retire in the spring of 2012. Shock, grief, panic, and denial turned to acceptance and finally relief, when public relations professional and longtime Voice writer Pat Rose offered to take over the ad reins. Her enthusiasm and the support of many neighborhood friends will enable the Voice to keep sailing. Steve and his wife Paula and their two dogs, Chelsea and Spicy, continue to live in Glen Park. We thank him and wish him well.
—Jack Tipple and Sally Smith